Our Blog

Website World is made in New Zealand. Learn more about our story by reading our blog.

  • Defining & Promoting Your Unique Selling Point
    Have you got a unique selling point for your products or services? We explain what a USP (unique selling point or proposition) is, how to get one and how to promote it successfully. Find out more now.
    Posted: Monday 25 March 2019
  • What Is a Call to Action & How Are They Used?
    A call to action or CTA is a powerful strategy to employ within every page of your website. We explain what a CTA is, how they are used and give you some high performing call to action examples to use on your website.
    Posted: Monday 4 March 2019
  • Should you be using a website popup? Do they help you sell more or get more enquiries? We look at the pros and cons of using popups on a website.
    Posted: Monday 25 February 2019
  • Knowing which social media platforms are the most popular with New Zealander's, helps businesses know which social channels they should be using. In this article, we will share details on the leading social networks, and information on how to choose the right ones for your business.
    Posted: Friday 15 February 2019
  • Have you decided which fonts you'll use on your website? If so, how do you know you've chosen the right fonts? We explain what characteristics make a great font and suggest some popular fonts you may want to trial.
    Posted: Friday 8 February 2019
  • Importance of Having Business Branding
    Have you got a brand statement or vision? Does it detail everything needed to showcase your brand to the world? We explain the importance of business branding, and what your brand guide needs to contain to portray a professional image to your audience.
    Posted: Monday 4 February 2019
  • Needing to pick a website colour scheme for your new website, or wanting a change for your existing site? We share some of the most popular colour schemes for websites with you, plus tips on what type of colours should be used where.
    Posted: Friday 1 February 2019
  • Learn how to use the drag and drop editor to design the pages on your website.
    Posted: Friday 1 February 2019
  • So you want to learn how to use Pinterest for your business? Read on, because we've created the most comprehensive guide for NZ businesses on how to use and master this visual social media platform.
    Posted: Monday 21 January 2019
  • How to Manage Change in Your Business
    Managing change in your business is a key skill to master. We speak with business and accountability coach AJ Pipe on how to identify changes, plus share suggestions on how you can best manage these changes in your business.
    Posted: Friday 11 January 2019
  • Creating a business plan doesn't need to be something you put into the too hard basket. In this article we share tips on how to create a business plan which works for you, and doesn't leave you pulling your hair out!
    Posted: Friday 11 January 2019
  • How to Create a Content Plan for Your Website
    A website content plan gives you a clear map of where your website is going and where it's been. We explain in detail what it is, how to create one and share tips on writing the web content too.
    Posted: Wednesday 9 January 2019
  • How to Choose the Right Web Designer
    We share our top tips on choosing a web designer, plus the important questions to ask yourself and prospective web designers before making a final decision. A must read for all needing a new site or refreshed design!
    Posted: Monday 7 January 2019
  • Using Product Bundles to Increase Website Sales
    Product bundles are another great tool online stores can use to increase the number of sales they make through their website. We explain what a product bundle is, the types you could use and tips on promoting these to your customers.
    Posted: Friday 21 December 2018
  • Tools to Help Remove Product Photo Backgrounds
    Needing to remove the background from your product photos! We've found two great free tools, plus other paid options for you to explore!
    Posted: Monday 17 December 2018
  • Subdomains can be a tricky beast to understand and use. In this article, we explain what they are, how they can affect your site's SEO and the reasons why you would want one for your website.
    Posted: Friday 7 December 2018
  • Transfer Wise has finally come to NZ.
    Posted: Wednesday 5 December 2018
  • As a small to medium sized business, there's a high chance you are or want to send bulk emails to your list. In this article, we explain how to pick the right platform, plus describe the features of some of the most common email software options.
    Posted: Monday 3 December 2018
  • If you're new to the world of Instagram, then this article is for you! We explain what Instagram is, why your business needs to be on it and how to use it effectively to drive traffic to your website.
    Posted: Thursday 22 November 2018
  • Before outsourcing your SEO, it's important to discover if your business is ready to do so, plus know the top things to look for in an SEO professional. We'll share both of these with you today.
    Posted: Monday 19 November 2018

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