You've been busy during the year working on your SEO, aiming to increase the amount of free traffic you get from search engines.What you may have overlooked though, is Christmas SEO. This can involve specifically researching Christmas themed keywords and using them strategically around your website. It can also include creating specific Christmas resources to attract people to your website. For example, holiday gift guides, competitions and helpful Christmas themed articles, like this article on Social Media Marketing Ideas.
If you're waiting until December to do this and want to take advantage of your efforts this year, you've left it too late. Rather, it should be done around May or June, giving search engines time to index the content. There's nothing stopping you doing it now to take advantage of your efforts next Christmas though. To help you get started, we've put together a collection of SEO tips all designed to boost your website's visibility around Christmas.
It's beginning to look a lot like Christmas, everywhere you go.
There's a big problem though: the Christmas shoppers are not visiting your website.
With many online businesses relying upon Christmas sales to help ease cashflow for slower times of the year, getting targeted traffic to their website is vital. What you can do though, is focus aspects of your website content around the theme of Christmas and we've got six tips to share with you
Once Christmas has passed, remember to keep your pages live even though the amount of traffic they will receive drops. This keeps them being indexed by search engines, and ready for when people start looking for them again. Happy holidays!
Posted: Saturday 2 November 2019