Wouldn't it be great to have a way of attracting new customers to visit and then return to your site? Today we are discussing what is inbound marketing and how you can use it to attract more visitors to your website!
Inbound marketing is an online marketing method aimed at getting people to your website. It focuses on the creation of amazing website content that your target audience wants. The theory is that by providing the specific information to your target audience exactly when they want it, they will then be easier to convert into being one of your valued customers.
It is a more affordable and long-lasting way to obtain new customers, as you are not having to pay for ongoing advertising! Traditional advertising requires you to continually pay for the ad in order to keep getting traffic to your site. With inbound marketing, the content you put on your site remains there for as long as you want it. You don't need to pay anyone to get visitors to that page, as it is found organically via search engines.
Inbound marketing works by you attracting the type of person to your website who is most likely to buy your product or service. To get them there, you must give them the exact type of content they want when they want it.
Inbound marketing has four distinct parts to it. Each of these parts is called a funnel, in that you want the visitor to move through each part in order to achieve your website goals. They are:
With inbound marketing, it's all about creating something so great that the customers come to you, rather than you chase them. To get you up and running, here's what you need to to:
For more information on inbound marketing, check out HubSpot's website - they are a wealth of knowledge on this topic.
Posted: Saturday 13 October 2018