We're often asked about Google Analytics. What is it, do I need it, how does it work and how do I use it are common questions for our support team. So, we're answering those questions in one place for you today.
Google Analytics is a program created by the Google search engine team to help website owners know what is happening on their website.In other words, it's a free website analytics tool created and provided by Google to help you analyse the traffic your website receives. It's an important tool because it can show you where your traffic is coming from and what people do and where they go when they visit your website. We do suggest that each website does have Google Analytics within it. However, if you choose not to, you can still use the live visitor traffic and Awstats which come with your Website World site by default.
Upon signing up for an account with Google Analytics, you will receive a tracking code to install in your website. You can add this code by going to SEO - Analytics/AdWord Tracking and entering it in the box marked Analytics Account ID and clicking Publish.
Once your code is verified, tracking begins.This information is then sent to the Google Analytics server. From here, it organises all of this information into two different areas to help you analyse what's happening on yoru site:
Rather than us explain how to use Google Analytics, we're referring you to the experts.
Using and explaining Google Analytics in more detail is unfortunately not something our support team provide. We do however recommend you contact one of our SEO experts for more assistance.
Posted: Saturday 6 October 2018