A subdomain, also known as a child domain, is a third level domain used to organise content within a website. It is a part of a larger existing domain name, and makes it easier for someone to remember a web address.
Tha's the technical explaination of what a subdomain is. Now the remainder of this article will explain more about subdomains, how they work, and if they affect a website's SEO or not.
Every live website has it's own unique domain name, of which there are different parts. Let's use this as an example:
So as you can see, subdomains are web addresses to which you have added a third level domain to. A subdomain can consist of any text, but since the aim is to make a URL easy to type and remember, make it a simple one.
Not every business website needs or has a subdomain. In fact, as a subdomain is essentially another website, there is the potential for your SEO to suffer. We recommend that you consider things carefully before adding any subdomains. As with anything SEO, nothing is guaranteed. These benefits may or may not occur for you, but have provided positive results for other websites previously:
When you do anything with your website, there is the potential to affect it's SEO ranking. This includes using a subdomain. But, could using a subdomain affect it positively or negatively?
In conclusion, should you use a subdomain? If your site is large and you want to create a second site which is specifically targeted, then possibly yes. Otherwise we'd say keeping all of your pages on your single main domain is your best choice.
Posted: Friday 7 December 2018