May News 2020

Email marketing never goes out of fashion. When done right, it can bring plenty of rewards. It can be overused though, so finding the right balance and strategies for your business is important.

Using a vision board can help you plan out what you want to achieve from email marketing and other avenues of opportunity for your business.

In this month's newsletter, we're focusing on email marketing and vision boards. We also explain an easy way to set up a contact tracing form through your website.

  • Contact Tracing Form On Your Website
  • Choosing Your Bulk Email Marketing Platform
  • Best Newsletter Email Subject Line Examples 
  • How to Write an Email Newsletter Which Gets Read
  • What is a Vision Board?
  • How to Create a Vision Board Using Canva
  • Website of the Month
  • Run Your Own Web Design Business
  • Website Migration
  • System Updates
  • Training Webinars (New Sessions)
  • Featured Support Videos
  • Professional website design options
  • WordPress and PHP websites
  • Need training? 
  • Referral Discounts
  • Recent Go Lives


Website Contact Tracing Form

As we enter Alert Level 2, recording the contact details of people who are onsite is mandatory for many and recommended for all businesses and venues throughout the country. 

The details required to be collected include date and time of contact, full name, contact phone number and in some cases, physical address.

To make this easy for both the business and its employees and visitors, you can set up a contact tracing form on your website for people to complete before entering the premises.

On your website, simply create an inquiry form or subscribe form. Add the form to your website and leave a printed sign on your gate or front door asking people to complete your website's online form before entering. 

Upon submitting their details through the form, their details are sent via email to the notification address you have chosen.

If you would like one of our team to set this up for you, we can do so for a fee of $100.


Choosing Your Bulk Email Marketing Platform

When it comes time to choose your bulk email marketing platform, there are plenty of choices. MailChimp, Mad Mimi, Constant Contact, Converter Kit, AWeber are just some of the options of email software which is separate from your website. Or you could pick a bulk email solution which was included with your web hosting plan.

In this article, we're discussing how to pick the bulk email platform which best suits your needs.

Read article here.


Best Newsletter Email Subject Line Examples 

Imagine a world where every email newsletter you set had a 100% open rate? Is that even possible? Well, probably not to be honest. But that doesn't mean you need to accept newsletter open rates of less than 10% as your lot. Most of the time, the email subject line is the deciding factor as to whether someone opens your email or deletes it.

Often though, the email subject line is very often added with little thought. While no one suggests that you spend as much time crafting the perfect  subject line as you have the newsletter, giving it more attention would be advantageous.

In this article, we are sharing a list of some of the best email subject line examples for you to gain inspiration from. We'll also share our top tips on how to write high performing subject lines with you too.


How to Write an Email Newsletter Which Gets Read

Email newsletters are a great marketing tool to attract new customers and keep your business in the minds of your existing or previous customers. The issue is, so many newsletters are left unopened or deleted upon arriving in an inbox. How do you: 

  1. Get your newsletters opened and read?
  2. Get the links in your newsletters clicked upon?

Like with any content, you need to give your readers what they want. To do this, you need to know your target audience really well, and this means creating a buyer persona for them. Once you know their specifics (age, location, gender, likes, dislikes, finances etc), you can target your content to specfically meet their needs. Doing so will help you improve your open and click through rates. 

Today we're going to focus on three things: characteristics of high performing email newsletters, how to set your newsletter out and content ideas for your newsletter. We'll also share two free tools you can use to check the effectiveness of your email subject headings.

Read the article here.


How to Create a Vision Board Using Canva 

Vision board are amazing tools and are created to help develop a plan forward, identifying the direction you want to move in to achieve your goals.

If you're ready to learn how to create your vision board using Canva, then get prepared to find out more about:

  • Finding images using Pinterest
  • Selecting your Canva template
  • Importing images into Canva
  • Creating your template grid
  • Adding images to your template

Learn how to here.


Website of the Month

Anna Lee Handmade recently had their website design and user experience upgraded in a team effort between owner Leanne and web designer Andrew Fury. 

The product photography is fabulous, really showcasing her handmade children's clothing beautifully.

View her site here.


Run Your Own Web Design Business

One of the greatest benefits about being a website designer is the flexibility it brings you. Because of this, running a side business as an additional income stream is a highly viable and realistic option for many business owners and entrepreneurs.

Here at Website World, we'd like to support you to set up your own business as a web designer by offering you 12 months of free hosting of your new website consultancy business' website. We'll provide you with a reseller account which will allow you to design your own website promoting your services, as well as an avenue for your customers to build their own website through you.

You'll receive between 25-50% of any website hosting fees they pay and a percentage of domains purchased through your reseller account. You will also receive 100% of any web design and building, content creation, SEO and ongoing content management services you provide your customers. 

Get started here.


Website Migration with Perfect SEO Link Juice

We can now import websites from most other CMS and shopping platforms, maintaining perfect SEO link juice and full replication of the existing template and content. 

The migration service takes a perfect snapshot of all SEO meta tags and URL filenames, ensuring that all pages are in the right place, and specifying the same SEO information, just as Google is used to seeing prior to migration. 

After migration, you can then use our SEO tools to manage your meta tags yourself, and further improve your google ranking, without worrying about implementing 301 redirects. That step is not necessary, as your site map has been maintained.

To learn more about how this works, here are two articles for you to read:


System Updates

  • Direct vendor submission to your website is under development. They'll be special members who can login and create products, view order history of their products, create voucher products or redeem vouchers used in store.
  • POS updates to view orders screen to support more filters and ordering by due date/time to better support cafe/restaurants click and collect.
  • Surcharge fees - in POS you can now add a variable surcharge fee to an order, any amount, any description... This surcharge can be automated by our dev team also. Recently we added a 25% per order fee for express fulfilment. We can pro-grammatically calculate surcharge to be anything you like.

Suggestions for new developments are welcome. Please let us know.

 

Posted: Thu 21 May 2020

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