March News 2019

Social media is a great business tool for multiple reasons. It can help increase your website's traffic, build relationships with your customers and is a cost effective form of marketing. This month we're focusing on how you can use social media to your business' advantage, including:

  • How to Choose the Right Social Media Platforms for Your Business
  • Beginners Guide to Using Instagram for Business
  • 12 Tips to Increase Engagement On Social Media
  • Beginners Guide to Using Pinterest for Business
  • Website Popups: What Are They & Do You Need Them?
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How to Choose the Right Social Media Platforms for Your Business

Knowing which social media platforms are the most popular with New Zealander's, helps businesses know which social channels they should be using.

In this article, we will share details on the leading social networks, and information on how to choose the right ones for your business.

Read the article here.


Beginners Guide to Using Instagram for Business

Instagram is one of the world's most popular social media platforms. With a focus on photos, it is ideal for showcasing a business' products or services to a wide audience. Using Instagram for business marketing can be incredibly effective because:

  • 200 million plus people visit an Instagram profile at least once per day
  • 60% of people say that they learn about new products on Instagram
  • 1/3 of the most viewed Instagram stories are from businesses
  • 6 in 10 adults have an Instagram account
  • over 80% of Instagram accounts follow at least one business
  • over 500 million Instagram accounts are active on a daily basis

In this article, we're going to explain more about what Instagram is and how to use it effectively as a tool to drive traffic to your website.

Read the article here.


12 Tips to Increase Engagement On Social Media

With many businesses using social media as their main marketing strategy, they want to do all they can to get their content in front of their audience. It's well known that social media posts which receive high levels of engagement are organically shown to larger numbers of people. 

Therefore, businesses are continually looking for ways to increase engagement levels on social media to increase their number of conversions and sales.

We share 12 tips you can use to boost social media engagement.

Read our article here.


Beginners Guide to Using Pinterest for Business

The truth is out there: using Pinterest for business brings you in new web traffic. While most business owners agree, few are using this visual social media platform to its fullest. Sure, it requires a different set of skills than posting on Facebook, but the potential benefits are huge!

Research shows that there are over 200 million monthly users of Pinterest worldwide. They're looking for ideas relating your products and services, and if you're not there, they can't find you. Items on Pinterest are often displayed highly in search engine results too, giving people an additional way to find your business.

We explain what Pinterest for business is, the benefits it gives and how to use it effectively.


Website Popups: What Are They & Do You Need Them?

Annoying and in your face, website popups have been used for many years. But are they any good? Is the annoyance factor enough to send people running from your site, or do you believe you get more leads than you would if you didn't have one? 

Today we look at both the pros and cons of having popups on your website.

Read the article here.

Posted: Fri 29 Mar 2019

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