While winter can be rather dull and dingy, your website doesn't have to be! In our May newsletter, we're focusing on an awesome new template, and the ways you can use images on your website to increase conversions. We're also going to explain how you can optimise your images and show you the different ways you can upload images to your site.
Our May 2018 newsletter:
We're excited to introduce a brilliant new website template which will soon be available for you to use!
New Content Box Template
Andrew from Fury Ltd, has been working on a great new template, Ventura, based on maximising our new Content Box editor.
This template incorporates100% wide background image strips, with a mobile responsive drag and drop content editing feature over the top.
There's a re-positionable featured products area, and a new combined social icons with a shopping cart counter.
The possibilities of home pages are now limitless!
Below you'll see another screenshot of the Ventura template in action, demonstrating how a shopping catalogue might look on the same site.
Stay tuned for updates on when you can try out the Ventura template on your website!
The Ace Company website is a great example of a well branded and easy to navigate site. Selling drones and their components, it uses a range of images to not only promote their products, but to also creates an active and exciting feeling for visitors to experience.
You can take a look at their site here.
Reseller WebFoot was commissioned to create the Gisborne Chamber of Commerce website and together with Andrew's graphic design skills, they have designed an attractive and easy to navigate site.
A key feature of this site is the home page's revolving photo banner which alternates images of local areas and people. Other pages are also easy view and the large static footer on each page quickly gives users access to contact details and single clicks to important pages.
You can see this website here.
We have started a new Facebook based business networking group. Please join the group, even if you are not a customer of website world.
All businesses are also entitled to a free directory listing. If you are a website builder customer, you can manage your directory listings from within our CMS under SEO tab, to ensure your listing gets enhanced listing status. If you are not a customer of website world, then you can register a new listing in the directory.
Images are incredibly powerful tools to use on your website. For many businesses, our websites are the only way in which our clients or customers can learn who we are, what we can help them with and whether they'd like to do business with us.
Here are four ways in which you can use your website images to increase customer conversions:
Optimising an image simply means saving it in a web friendly format and an image of a suitable file size.There are three things you will need to consider:
In our CMS, we have two image sizes (what you see on your screen):
Here are the common image sizes we offer:
Where there is no default image size, you'll be automatically suggested an maximum image size of 960x960 pixels. You can however override this by selecting the button Change Default Image Sizes.
2. the file size of the image
The file size is the amount of data or information saved within an image. There are many websites online which provide free or paid tools for you to shrink the file size of your images including Image Optimizer, Optimizilla and Kraken Image Optimizer.
The aim when optimising your images is not to reduce the quality of the image, though in some cases this does happen, but to shrink the file size.
3. the image file type
There are two file formats you can use for your website:
When you save your images, you can choose which file type it is by right clicking in the drop down box where you enter the filename. It's a good idea to give an image a meaningful file name, such as bluebabybib.jpeg not 343232.jpeg as it helps with your website SEO as search engines can 'read' text, not images.
When it comes to uploading images onto your website, there are multiple ways to do this. They include:
To be able to drag the image, you will need to have the file open where the image is saved and then click and hold on the image to bring it over to the text 'Or drag & drop a photo here (JPEG, PNG or GIF).
It's important to remember though that you should be optimising your images before uploading them.
Due to rising concerns over the privacy of the EU's citizens online, the GPRD will replace the old Data Protection Collective. This is because the DPC was set in place before the internet became what it is today. The aim of the GDPR is to increase the security for the information about individual people which businesses within the EU hold.
The information which the GDPR is concerned with includes:
You (and your company) are subject to the GDPR if you store or process information about citizens of the EU within EU states, even if you do not have a physical presence within the EU.
Take a read of our informative article Understanding the General Data Protection Regulation (GDPR) for details about how you can comply with the GDPR and Web Widget's interpretation of the GDPR.
This is a must read for all website owners.
We can now import websites from most other CMS and shopping platforms, maintaining perfect SEO link juice and full replication of the existing template and content.
The migration service takes a perfect snapshot of all SEO meta tags and URL filenames, ensuring that all pages are in the right place, and specifying the same SEO information, just as Google is used to seeing prior to migration.
After migration, you can then use our SEO tools to manage your meta tags yourself, and further improve your google ranking, without worrying about implementing 301 redirects. That step is not necessary, as your site map has been maintained.
Facebook Support Group
Would you like to network with other Website World customers? And get access to general business support from other customers, as well as Q&A with our web designers and resellers?
Also, if you have had a positive experience using Website World, we would love it if you could post a review on our Facebook wall.
We have an awesome prize for you to win.
- Premium business grade SSL web hosting for (1 year)
- Professional web design or makeover (20 hours)
- Ecommerce website configuration (7 hours)
- Search engine optimisation (3 hours)
Winner of December 2018 draw: Cats n Clover
Our next competition will be drawn in May 2018.
But wait, there's more. If you are the referrer of the winning customer, then you will win 1 years free web hosting.
Please share this link where your friends can setup their own trial website. So long as they have a trial website and remain subscribed to our newsletter, then they will go into win, and you will win 1 years free web hosting if one of your affiliate customers wins the big prize.
Referral Competition Entry Link: https://www.website.world/Win-Free-Ecommerce-Website-Competition.html?aid=[MBR_ID]
There are professional web designers all over New Zealand and the world who can help you customise your website design. Our in house team can offer a tidy up of your website for just $100+GST. Or contact any of our listed web designers for a full website design or makeover quote. No matter who you use for your website design, your website remains powered by our awesome content management system, so you can easily make updates to your website long term.
We can now host PHP and WordPress websites on our new and improved PHP web servers, with a target of 5% CPU usage, leaving 95% spare capacity to ensure your websites load quickly at all times.
Our PHP servers are load balanced, with MultiAZ database fault tolerance, to provide maximum up time. All PHP websites get a free SSL certificate and free https hosting. We support the latest version of Wordpress 4.8 running on PHP7. The hosting fees are the same as websites built and hosted on our CMS powered platform.
Did you know that if you refer a friend to use our awesome website builder service, you get a 25% discount off your hosting? If you refer 4 friends, then you will essentially get your web hosting for free! Not only that, but your friends will also get their 2nd month web hosting absolutely free. That's a nice little encouragement for them to check our service out and gives us the opportunity to setup your discount. Both discounts apply for your 2nd and subsequent websites also. It doesn't matter if it is yours, a friend, family or a stranger. Discounts begin once both websites are live. Please make sure you or your friend communicates the referral at the earliest opportunity.
We have an awesome new offer for web designers and awesome business networkers. We can setup any web designer who is interested with all they need to get started as a web designer at no cost:
If you know of anyone who might be interested, point them at our reseller page. We'll offer a $100 finders fee commission for any existing customer who finds us a new reseller who set's up 3+ live websites in the reseller's first 3 months.
There are several places you can find answers to questions about how to build your website and add features (which, there are a lot of) and its free for you to look:
http://word2cleanhtml.com - Cleans Word docs for CMS Editor
GoogleFonts - Online Web Fonts
http://pinterest.com/ - A social networking Pin Board
http://pixlr.com/ - online photo editor
http://www.photoshop.com - online photo editor
http://www.jotform.com/ - online form builder
www.needanerd.co.nz - NZ Wide IT Nerds
www.geeksonwheels.co.nz - NZ Wide IT Geeks
https://www.pexels.com/ - Free Stock Photos
www.ninite.com - the best way to install new software on a new computer
www.2talk.co.nz - cheaper VOIP calling and 0800 incoming call routing
All those links and more at our new toolbox page:
Here's a selection of some of our recent Go Lives.
Posted: Fri 18 May 2018