Is Taking Your Website Offline for the Holidays a Smart Decision?
If something sounds too good to be true, it probably is. With no such thing as a free lunch, it seems an easy solution disable your website for the time you are away. But we’re saying, no, don’t do it and here’s why:
What Can I Do with My Website When I’m Away?
When it’s time to take a holiday, there are a few SEO friendly things you can do to your website. They are:
Each page on your website, acts like an advertisement. Ready and waiting 24/7 for search engines to display it in their search results, if it is not there, it won’t be seen.
Even if you have sold out of a certain product and have no intention of stocking it again, keep the page live. Just set it to ‘Out of Stock’ or disable buy button, and ensure no backorders can be made. You can also add a piece suggesting they purchase a different item and share that link on this page too. Keeping the page live still gives you the SEO benefits of being found and sending traffic to your website.
If you need some more advice or help about the pros and cons of taking your website offline and are a Website World client, come join our Facebook Support Group. We’d love to help you out!
Posted: Thursday 26 October 2017