In this edition of website.world news, we are running a feature blog on how to make your website's online shopping experience more awesome.
The trick to increasing transaction size is to offer an inducement to the customer to buy additional items than they need.
There is little difference between "25% off", or "buy 1, get 1 half price". In both cases, the customer gets a similar discount when they buy 2 items. However, the later deal will ensure they do buy 2 items, and not just one.
Offering free shipping for orders over $100, or when you buy multiple items, will also encourage many customers to buy a another item, or 2, just to get that free shipping benefit.
You might also promote very high discounts on old stock items you want to get rid off. You could offer those items at 50% - 100% off, but only when purchased with another item at full price. This "loss leader" approach, will help you attract more sales of full RRP priced items, and clear shelf space for unwanted items.
The trick with these approaches, is to create relationships of items in your discount rules. Remember to limit the number of items discounted, based on the numbers of items required to get the discount. Our system will then ensure the customer needs to buy 2 full priced items to get 2 discounted items, or buy 3 full price items to get 3 discounted items...
We encourage you to setup a test discount using promo-code, so that you can play with the logic, before promoting a discount that was poorly crafted
Each product can be individually promoted into the template, home page, or checkout. Take care not to over do it, as if you promote too many items, you may just annoy your potential customers with clutter. However, promoting a very few items can be very beneficial, while your customers are considering other content on your website.
You can also promote items to the checkout page. This is a great time to ask if they "want fries with that?".
In addition, you can specifically link related products, so that they are auto suggested on the product page or at checkout. We can automatically promote products based on other customers historical purchasing patterns To enable automatic suggestions, please go to the shopping setup area, "shopping cart options", then "Suggest Products On Checkout".
Item scarcity is a great way to encourage a quick purchase decision.
Our system allows you to display a graph of stock availability. Rather than revealing how much stock you really have on hand, a simple graphic will indicate to the customer that you are low on stock for that item, and therefore, it would be a good idea to make that purchase today, rather than adding it to their wishlist.
To enable the stock availability graph, go to the shopping SETUP tab, then PRODUCT VIEW OPTIONS and set the stock AVAILABILITY FORMAT to "Graph Items Left". The graph will show full stock if you have more stock than your "reorder level", however, if you go under your minimum stock level, then it will graphically show roughly what percentage of stock you have left in your last box. To set the "reorder level", you need to go to the "stock" tab when editing each product. Or you can set this in bulk, in the "Bulk Updates" area.
On some shopping carts, you need to add items to your cart, before you can see the discounts applied. On our system, all discounts apply immediately in the catalog. For example, if you have a buy 1 get 1 free deal, then after you add the first item to your cart, all the other relevant items will show as FREE in the catalog. Once the maximum deal has been reached, the catalog pricing will revert to the standard price. This is particularly effective when promoting items in your checkout steps, as the really discounted prices will encourage the customer to add that additional item to their cart.
It's great work when you make sales to strangers, but it often costs alot in advertising costs to achieve that first sale. If you can encourage repeat sales, then your business will be more profitable, and it won't cost as much to make subsequent sales.
An open cart is the status of a cart prior to checking out. In our system, you are able to view open carts, and if you have encouraged your customers to login, then you will also see which customers have open carts. You can only judge if the cart is abandoned based on how much time has elapsed.
An unpaid order is the status of a cart, that was submitted, ready for payment, but payment did not complete. Sometimes people don't have enough credit on their card, or they lost their card, or the phone rings. You can enable reminders to be sent to these customers after a period of time you choose. You can also personalize the message.
Some customers specifically save their carts and wishlists, so that they can come back and checkout later. You can also send reminder emails to these customers to come back and complete the sale. Perhaps you might include a special PROMO code to further encourage that. Put the promo code into the "Saved Cart Reminder Email" template, on the notification setup page, under shopping setup tab
We have an awesome prize for you to win.
- Premium business grade SSL web hosting for (1 year)
- Professional web design or makeover (20 hours)
- Ecommerce website configuration (7 hours)
- Search engine optimisation (3 hours)
But wait, there's more. If you are the referrer of the winning customer, then you will win 1 years free web hosting.
Please share this link where your friends can setup their own trial website. So long as they have a trial website and remain subscribed to our newsletter, then they will go into win, and you will win 1 years free web hosting if one of your affiliate customers wins the big prize.
Referral Competition Entry Link: https://www.website.world/Win-Free-Ecommerce-Website-Competition.html?aid=[MBR_ID]
We have doubled the traffic allowances on all our website hosting plans. There is now more than enough traffic for most of our customers to breath easy, and not worry about excess traffic fees. Excess traffic fees are only likely to occur, if you have a large number of big PDF files, or any video stored on our server. If you have a high traffic website with lots of product images, we are positive that website traffic will remain in proportion with your sales volumes.
If you have entered your google analytics ID into our SEO area, then we will automatically submit your sales data to google analytics, so you can fine tune your ad-words for better sales conversions. These updates deal better with multi currency sales.
Our new developer Marat is busy working on one of our biggest updates in a while. We will be adding a booking management system in coming months.
There is a lot of work going on, and we know this will be a popular feature.
We hope to have a beta test running in June.
There are professional web designers all over New Zealand, and the World, who can help you customize your website design. Our in house team can offer a tidy up of your website for just $100+GST. Or contact any of our listed web designer for a full website design or makeover quote. No matter who you use for your website design, your website remains powered by our awesome content management system, so you can easily make updates to your website long term.
Book in for a one hour website make over with Task Zombie for a special launch price of just $25/hr (Normally $40/hr).
Website makeovers are great for tidying up loose ends and include cosmetic fixes to all existing content in your website. I can update your meta titles and descriptions, tidy up your images and text, proofread and edit existing word copy, create your website favicon and much more.
Uptime stats provided by Pingdom.com
*Earlier this month one of our servers had a few short outages, and load balancing failed to redirect about 25% of NZ based traffic for a total combined period of about 30 minutes. This caused several calls to our support desk. We have now resolved that server issue, so any outages will be limited to just a few minutes, with traffic automatically shifting to our other healthy servers, without human interaction. Please note however, that 100% of traffic worldwide, and 75% within NZ, was unaffected by that server outage, and hence why Pingdom reports close to 100% up time over all.
We can now host PHP and Wordpress or Joomla websites on our new and improved PHP web servers, with a target of 5% CPU usage, leaving 95% spare capacity to ensure your websites load quickly at all times.
Our PHP servers are load balanced, with MultiAZ database fault tolerance, to provide maximum up time.
All PHP websites get free SSL certificate, and free https hosting.
We support the latest version of Wordpress 4.7.3 running on PHP7
The hosting fees are the same as websites built and hosted on our CMS powered platform.
If you require personalised training, please contact one of our consultants, who are based all over. Several consultants also provide over the phone and web based training at a scheduled time.
We would encourage all customers to get at least one hour of training at the early stages of building their website, and one more review prior to going live, just to give your website that professional critique, and quick tidy up of the rough bits.
Training topics include:
How to use website builder and shopping cart
How to design websites
How to crop and tidy up photos
How to optimise to get your website higher on google and other search engines
How to setup a facebook page, or other social media account
How to send newsletters
How to use any other feature we offer.
Caching speeds up your computer, but it also causes confusion when viewing changes to your website. Every web master needs to become familiar with this concept. Almost a third of all our support tickets relate to mis understandings about caching. We can't change the nature of the internet, we only educate.
We have teamed up with the awesome ISP's to offer you some great broadband options. If you have become disgruntled with your current isp, now is the time to get a great bundled broadband offering, including the following ISPs
Do you need an 0800 number for your business? We think 2talk provide a really awesome service, and it's who we use. For example, you have an 0800 number call your landline first, then your mobile, then your 2IC's mobile to ensure that somone will take the call. Their rates are cheap, and all the value added services can be managed via a web page control panel, so you don't need to wait on hold for any call centers. You can manage your lines fully yourself.
Did you know that if you refer a friend to use our awesome website builder service, you get a 25% discount off your hosting? If you refer 4 friends, then you will essentially get your web hosting for free! Not only that, but your friends will also get their 2nd month web hosting absolutely free. That's a nice little encouragement for them to check our service out and gives us the opportunity to setup your discount. Both discounts apply for your 2nd and subsequent websites also. It doesn't matter if it is yours, a friend, family or a stranger. Discounts begin once both websites are live. Please make sure you or your friend communicates the referral at the earliest opportunity.
We have an awesome new offer for web designers and awesome business networkers. We can setup any web designer who is interested with all they need to get started as a web designer at no cost:
If you know of anyone who might be interested, point them at our reseller page. We'll offer a $100 finders fee commission for any existing customer who finds us a new reseller who set's up 3+ live websites in the reseller's first 3 months.
There are several places you can find answers to questions about how to build your website and add features (which, there are a lot of) and its free for you to look:
http://word2cleanhtml.com - Cleans word docs for CMS Editor
GoogleFonts - Online Web Fonts
http://pinterest.com/ - A social networking Pin Board
http://pixlr.com/ - online photo editor
http://www.photoshop.com - online photo editor
http://www.jotform.com/ - online form builder
www.needanerd.co.nz - NZ Wide IT Nerds
www.geeksonwheels.co.nz - NZ Wide IT Geeks
https://www.pexels.com/ - Free Stock Photos
www.ninite.com - the best way to install new software on a new computer
www.2talk.co.nz - cheaper VOIP calling and 0800 incoming call routing
All those links and more at our new toolbox page:
Here's a selection of some of our recent Go Lives.
Posted: Tue 11 Apr 2017