June 2016 Newsletter


Awesome Broadband Deal From MyRepublic

We've teamed up with MyRepublic and are able to offer you some awesome fibre and VDSL broadband deals . 

6 Months at Half Price!  

Only NZ$44.99/month for the first 6 months of a 24 month contract.

Unlimited data broadband (no data caps - 100/20Mbps), a free modem, free setup/install. 

Offer ends 30th June. Use promo code "6mhalfprice" for Gamer and Home Office plans. New Zealand customers only. Fibre & VDSL connections only. Sorry no ADSL.

But wait, there's more... Make sure you use our special purple button below, so that we can track your order. We will apply an additional $20 credit to your web hosting account for anyone who signs up to this offer. 


Customer site of the month

Nice action photography for a motorbike parts website. 

View Website

More new example sites listed at the end of this email.


Awesome Updates and New Features

  • Enhanced Search - We have upgraded our keyword search engine to deliver faster and more complete results, no matter what order keywords are entered. Over the next few weeks our indexes will slowly improve. We have many millions of pages that need to be reindexed. If you have a specific search phrase that you believe should return results, but the obvious result is missing, please let us know, so that we can further refine our search algorithm. 
  • Sort By feature for product pages available, in shopping options, category options
  • Customise default shipping messages for your shipping notification emails
  • Paymark Integration is now complete. 
  • Discounts logic has been updated subtly, if you require a minimum number of products purchased to achieve a discount, and you have not set a reference category, then the discount will be applied to the first cheapest item, and not to the first item. This makes the BUY1GET1FREE discount more merchant friendly where prices vary... eg BUY1GET1FREE { with min qty=2, then max item = 1, 100% discounted.} and that will work for 2 discounts from 4 items, or 3 discounts from 6 items. However, if you reference a category, then the price is not relevant, eg buy 5 apples, and get 1 orange with 10% off, needs to work even when oranges cost more than apples..
  • Otherwise this month we have mainly been working on making our system more robust to the occurrence of a major node outage. 

New Features On The Way

  • Import Blogs from word press into our blog format, from a CSV upload
  • Partial returns on online orders, or POS sales. 


New Templates

Albie has been working hard creating a new set of templates with some default imagery to get you started.


Need Professional Help? 

We have design consultants from all over who can take your website to the next level. All Web Designers are independent businesses who will consult and bill you directly for their time.


Big Outage - June 5th

Unfortunately we ended our 100% uptime winning streak. 

This month we are destined for a lowly 99.85% uptime. 

The outage to published content was over an hour, and the outage to dynamic content such as shopping carts and CMS updates, lasted just over 2 hours. 

That outage was caused by a major storm that hit Syndey, see some links here. It also affected the popular "lightbox" service. 

How this storm affected us

  • NZ, USA, Brazil and Europe servers remained up, but became overloaded while waiting for Sydney to respond, causing a global outage. We detached Sydney, and got published content back up.  
  • Published Content Outage approx 1 hour  (home pages, and other published pages)
  • Dynamic Services Outage approx 2.5 hours  (Affects Shopping Carts, CMS, Forms) 
  • Email - No outage :-) 
  • DNS - No outage

What we learned from this event

  • One configuration aspect of our global content delivery network failed, and we detected that and resolved that in the first hour, and this brought our published content back online. The published content outage should have been less than 5 minutes if we had correctly configured that aspect. It sometimes takes a significant outage event to properly test the redundancy we thought we had. 
  • Our dynamic services, connected to the database have a MultiAZ fault tolerance, and dynamic services should have stayed running if either A or B data centers failed, even if somewhat degraded. However, some of our A/B services appear to have stronger inter dependencies that we realised, and we will be working next week to remove those inter dependencies, so that we can run on half steam should a similar event happen again. 
  • We have seen an opportunity to also extend our fault tolerance to provide a failover service to a slightly delayed, read only version of our data should our primary database in Sydney become unavailable. This will ensure that all blogs and products are visible, and web forms mostly functional. However, shopping carts will only work if our primary database is online. We were working on making this service available when all the Sydney services came back online, in worst case, we were only 30 minutes away from that solution.

Summary of our targeted fault tolerance

  • We serve published content from 5 locations around the world, including NZ, Australia, USA, Europe and Brazil. 
  • Our database is configured to run from either A/B centers in Sydney, and it actually remained running during the storm.
  • We serve dynamic web services from both A/B centers in Sydney. Our dynamic services should run no matter what if only A or B goes down.  
  • Our DNS is spread around 4 locations of the world, and we use health checks and geo targeting to point all browsers to the nearest and best content. This service provides fault failover tolerance.
  • Our Mail servers are spread over A/B locations in sydney and they remained operational. 
  • All our Sydney services are replicated in Auckland, we were only 30 minutes away from having Auckland back up and running as our primary node. We do not make the decision to change over lightly, as we don't want data integrity issues, as making a change like that means losing up to 12 hours of recent data. But it's good to know the services will work even if a major storm, earthquake or similar catastrophic event occurs in Sydney. We see an opportunity to make this node available in read only mode automatically should an event occur again.


Need one-on-one Website Builder Training?

If you require personalised training, please contact one of our consultants, who are based all over. Several consultants also provide over the phone and web based training at a scheduled time. 

We would encourage all customers to get at least one hour of training at the early stages of building their website, and one more review prior to going live, just to give your website that professional critique, and quick tidy up of the rough bits.

Training topics include:

  • How to use website builder and shopping cart

  • How to design websites

  • How to crop and tidy up photos

  • How to optimise to get your website higher on google and other search engines

  • How to setup a facebook page, or other social media account

  • How to send newsletters

  • How to use any other feature we offer.

Book personalised training here

Clearing your Browser Cache and Publishing

Caching speeds up your computer, but it also causes confusion when viewing changes to your website.  Every web master needs to become familiar with this concept. Almost a third of all our support tickets relate to mis understandings about caching. We can't change the nature of the internet, we only educate.

  • Pressing publish button is neccesary even before you go live. Pressing the publish button allows you to navigate your trial website. When you navigate your trial website, you are actually navigating the published pages in many cases. Only the first page to preview in preview mode usually shows your recent changes. 
  • Your web browser is not aware that you are currently editing your website. The web browser does not undersstand any connection between our website builder CMS, and your website with a completely different URL. You typically need to press REFRESH on your browser to see recent updates. Or you may even need to clear your browser cache.

 Learn more about clearing your browser cache

Get Found On Google

  • A website to begin with, is like a new shop down a dark alleyway, that no one knows about. Google wont know about your page until you tell google about it either. 
  • First you need some links to your website.
    • You can get a link from our customer directory in the SEO tab inside website builder. 
    • You can submit your URL to google in the same place
    • You should add your URL to any other online business directory you can find
    • Ask your suppliers to list you on their outlets page. 
    • Ask bloggers to blog about you. 
  • It can take a few weeks or even a few months for google to find you, and then once they have, the focus is on keywords and ranking. 
  • Every page of your website should be optimised for a different "key phrase". A keyphrase is a combination of 2-5 words that describes your business, product or service in some way. eg "red running shoes" or "grey lynn bed and breakfast"
  • Don't put the same phrase on every page, the trick is to use different phrases on different pages. This way, google will take users to the right page for the right phrase. This is proven to be much more effective that trying to put all phrases on one page. These pages are referred to as "landing pages" being the first page a searcher will land on. From there, they may continue to your about us page, contact us page or shopping cart page.
  • In the SEO tab you can quickly optimise lots of pages, categories, blogs and products. You should focus your biggest effort on the meta title and the SEO filename. get your keyphrases into both of those... The SEO filename is the green URL part of the google search results. The SEO meta title is the search result title for your page... So these are very powerful ways to signal to google what page is most relevant for a phrase. 
  • Geography is important. Google doesn't make sense of phrases like "nationwide" or "everywhere". But google really cares about suburbs, towns and cities.  So if your business is targeted at a gepgraphical region, please be specific. You might even include surrounding suburbs for accommodation or a cafe... However, if you are selling bouncy castles, it's probably more suited to a city or region name. For online sales, geography is not so improtant, but saying you are from NZ is. Google also doesn't relate your contact us page to the rest of your website, so if geography is important, it should be in the first paragraph of any relevant landing page. 
  • Often google shows results including your phone number and address that may be out of date. You can update your details here: http://www.google.com/business/

Learn more about SEO


Better Broadband (NZ Customers)

We have teamed up with the awesome ISP's to offer you some great broadband options. If you have become disgruntled with your current isp, now is the time to get a great bundled broadband offering.  

https://www.websitebuilder.world/listing/nz-broadband-providers

0800 Numbers and Cheaper Tolls (NZ Customers)

Do you need an 0800 number for your business? We think 2talk provide a really awesome service, and it's who we use. For example, you have an 0800 number call your landline first, then your mobile, then your 2IC's mobile to ensure that somone will take the call. Their rates are cheap, and all the value added services can be managed via a web page control panel, so you don't need to wait on hold for any call centers. You can manage your lines fully yourself. 

https://www.websitebuilder.world/listing/2talk


Receive a 25% discount off your web hosting, for life, by referring a friend 

Did you know that if you refer a friend to use our awesome website builder service, you get a 25% discount off your hosting? If you refer 4 friends, then you will essentially get your web hosting for free! Not only that, but your friends will also get their 2nd month web hosting absolutely free. That's a nice little encouragement for them to check our service out and gives us the opportunity to setup your discount. Both discounts apply for your  2nd and subsequent websites also. It doesn't matter if it is yours, a friend, family or a stranger. Discounts begin once both websites are live. Please make sure you or your friend communicates the referral at the earliest opportunity. 

More information about affiliates here


Reseller Options 

We have an awesome new offer for web designers and awesome business networkers. We can setup any web designer who is interested with all they need to get started as a web designer at no cost:

  • There are no setup fees, no contracts to sign.
  • You will earn $2+ on every domain name sold (based on RRP $19 per year). 
  • You will earn (25%-50%) commission on hosting 
  • You can manage all your customers content, domains, emails etc, easily from just 1 login.
  • We take care of all the billing arrangements, so no administrative hassle. 
If you know of anyone who might be interested, point them at our reseller page. We'll offer a $100 finders fee commission for any existing customer who finds us a new reseller who set's up 3+ live websites. Offer expires 28th Feb 2014.

More information on reselling here


Need Help! is at hand...

There are several places you can find answers to questions about how to build your website and add features (which, there are a lot of) and its free for you to look:

If you can't find the answer you need - then get you can Contact - Web Designers or lodge a Support ticket


Cool links

All those links and more at our new toolbox page: 

More Cool Links


View more example websites

 

Please contact us for more information. 

From the Team @ Web Widgets Ltd

Website World - Free Website Builder

www.website.world

Posted: Thu 16 Jun 2016

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