YouTube was the brainchild of three former PayPal employees during 2005 and then it was sold to Google in 2006. It remains a part of Google’s empire and with over 4 billion videos watched every day, it is a great way to get your business out there and noticed by your target audience. It is one of the top three most powerful search engines along with Google and Facebook and is often overlooked by businesses when choosing where to run their marketing campaigns.
Huge Streams Of Traffic
YouTube Helps Raise Your Status On Google
Easily Develop Rapport With Your Audience
Videos Are Easy To Make
Build Your Brand and Authority
As a business owner, it is essential to have your products or services in front of your clients or customers. However, it is really hard to do that without spending a small fortune on advertising. But with over 1 billion people visiting YouTube each month and more than 100 hours of videos being uploaded every 60 seconds, it’s a great source of large traffic volumes.
Google is one of the major search engine players around, so it makes sense that you utilise all their other business too. Google is now showing video results in search engines, especially ones which have been uploaded onto YouTube. It also increases the authority of your website in Google’s eyes through linking to it.
Having a website and being active on social media is a great way to get known, yet they both lack the personal touch. By uploading videos of you and your business you are moving from being just a photo to being a real person and building rapport with your audience. This makes it more likely that they will then approach you when they want something you sell.
You can get making and uploading your videos at relatively little or no expense. Most smartphones have a camera and many computers have one built in. A webcam is cheap to buy, with a reasonably good quality digital video camera not too pricey. Sure they may not look that great at the beginning, but as you become more experienced you can start using video editing software online, such as WeVideo or Magisto to improve them.
How people view your brand is important, so give them some positive ideas through your own videos. Becoming an authority on your products or services is easily achieved through using YouTube. Not only are you increasing the number of avenues that you can be found at, you are also showing that you are the expert they can trust.
Are you on YouTube? If not, what’s stopping you?
Posted: Monday 15 August 2016